Scale what matters.
Innovation breeds doubt.
Startups. Bold NGOs. Ambitious change-makers. When you’re working at the edge of what’s possible, clarity becomes rare—and valuable.
We help you get clear on your impact, shape smart strategic decisions, and make your next right move with confidence.
How we can help.
We’re an impact measurement, marketing strategy and creative communication studio. We help you cut through complexity, define what’s working, and scale it—on purpose, and with purpose.
What we do…exactly.
Strategy.
In a complex world, simplicity wins. We help you find focus. By imposing smart constraints, we turn swirling uncertainty into clear, actionable strategy. No fluff. Just thinking that moves the needle.
Evaluation.
If you don’t know what’s valuable, you’ll scale the wrong thing. We work with you to define value—on your terms and your stakeholders’. Then we build frameworks that track the data that matters, helping you make rational, evidence-based decisions.
Learning.
A learning culture is your secret weapon. We help your team ask better questions, challenge assumptions, and build the humility and precision that leads to meaningful change. Learning isn’t soft. It’s a discipline—and it’s contagious.
Scaling.
Growth is never easy. But scaling the right thing? That’s the real challenge. We give you a bird’s-eye view of your value chain, sharpen your product-market fit, and build the commercial case that attracts the right kind of capital. We help you scale deliberately and with credibility, not hype.
Communication.
Facts tell. Stories sell. We turn your insights into narratives that move people—internally and externally. Whether you're rallying your team or pitching investors, we make your story land.
Navigate complexity. Define your impact.
Scale what matters.
We partner with bold organisations committed to changing the world for the better.
Ready to scale with purpose?
Let’s talk. We’ll help you define your impact—and scale it with everything that matters.
Text or call us: +45 60 21 32 69
Meet the Team.
We’re a Copenhagen-based core team working with clients around the world.
Backed by a trusted network of partners, we shape each collaboration to fit your goals—so together, we can unlock the value and scale that matter.
Zazie Tolmer
FOUNDER & DIRECTOR OF MONITORING, EVALUATION AND LEARNING
Born in the UK, raised in Ireland and France. Relocated to Copenhagen from Australia in 2019. Educated at the School of Oriental and African Studies University of London. Started career in Tokyo at the UN University.
Over two decades in monitoring, evaluation and learning (MEL) with mission-driven start-ups, impact investment funds, NGOs, government, and foundations. Working across North America, EMEA and APAC to tackle complex problems across global supply chains. Deep technical expertise in defining, framing and evidencing value chains.
Arpad Maksay
CO-FOUNDER & COMMERCIAL DIRECTOR
From Indian and Hungarian parentage, born and raised in Australia, relocated to Copenhagen in 2019. Educated at Monash University, Australia. Lived and worked in Japan for 8 years. Started career in international dairy marketing across APAC and Europe.
Two decades in marketing, advertising and sales covering multiple verticals including energy, food and sustainable development. Specific expertise in FMCG (fast moving consumer goods) and B2B medtech, biotech and pharma. Experience with multinational clients including Boston Scientific, Astellas Pharma and Danone.